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I'M Already an Ally
PSA ISN’T JUST
OUR NAME,
IT’S OUR MISSION.
PSA stands for
Purposeful Skincare
by Allies
001.
002.
We serve every kind
of skin type, colour
and condition
003.
Skincare should be
effective but also enjoyable.
004.
We don’t want you
to have to choose
between your skincare
routine and paying
your bills.
That’s not fun.
005.
Seeing the glowing results
of your skincare routine
in the mirror is, though.
THE PSA DIFFERENCE
We are EFFORTLESS EFFECTIVE. Our reason for being will always be to create easy-to-understand products that deliver results you can see and feel. So, you'll only find clinically proven actives in optimal concentrations without any potential irritants.
WE DON’T FOLLOW TRENDS,
REST IN PEACE TO
PSA PRECHECK™
Clarity is important, and we’re not just talking about clear skin. We’re all about transparency, inside and out, and your glow goals can only be as good as the ingredients you use to achieve them. That’s why you won’t find any of these common triggers and irritants in our products:
X
SILICONES
Often found in anti-frizz hair products and makeup primers, these texture tools
possess too large of molecules to penetrate your skin’s barrier so they just sit on
top of your skin, potentially trapping dirt, sebum, and makeup, which can lead to
clogged pores and breakouts.
Silicones
X
Sulfates
Used often as cleaning agents, sulfates get the job a little too well.
They’re pretty harsh and drying, actually stripping your skin of moisture and
weakening its barrier, which ultimately can lead to sensitization.
Sulfates
X
Drying Alcohol
This is also super drying, sanitary as it is, and weakens your
skin’s barrier as well as sensitizes it.
Drying
Alcohol
Alcohol
X
Synthetic Dyes and Fragrances
These sensorial ingredients may be nice for some but are actually really aggravating, especially for sensitive skin types. What’s the point of smelling like roses if they give you a rash to match?
Synthetic
Dyes
Dyes
X
Synthetic Dyes and Fragrances
These sensorial ingredients may be nice for some but are actually really aggravating, especially for sensitive skin types. What’s the point of smelling like roses if they give you a rash to match?
Synthetic
Fragrances
Fragrances
X
Essential Oils
These are lovely in aromatherapy but for skincare, they’re pretty high on the level of skin sensitizers. Scents can be a nice experience but not if they cause an allergic reaction for some, so we just decided to omit them altogether.
Essential
Oils
Oils
There’s a reason it’s called a routine—you can’t get a whole new face overnight,
SORRY.
You gotta keep at it.
Your skincare journey is personal to you and we’re with you for the ups and the downs. Sometimes things may get worse before they get better. Luckily, we did the heavy lifting for you, making sure that our products could keep up with your lifestyle so you don’t have to slow down for skincare if you don’t want to.
ITGETSBETTER
THE ‘A’ VALUES
PSA:
WE ARE
ALLIES OF
THE PLANET.
Just like our friends Allies of Skin, we’re fully committed to sustainability.
All your PSA empties are fully
recyclable.
All our boxes and shippers
are printed with 100%
recycled paper and soy-based ink.
The packaging materials for
our pouches are 100% OXO-Biodegradable.
We only work with SGS and FSC-Certified vendors and never use virgin forest materials.
CRUELTY-
FREE
PSA is cruelty-free and PETA-
certified. That means
absolutely no testing on
animals, unless you count
smart humans like you.
PSA: WE ARE
ALLIES FOR
LIFE
Allies isn’t just a word in our brand name, it’s a big part of our identity. We’re a brand that’s proudly LGBTQIA+ owned and operated, and we like to treat every day like Pride, celebrating the unique and expressive identities of every person regardless of gender or sexual identity. As a skincare brand, we know how important it is to be comfortable in your own skin — so we’ve got you covered outside and within.
