PSA ISN’T JUST
OUR NAME,
IT’S OUR MISSION.

PSA stands for
Purposeful Skincare
by Allies

001.
We’re a skincare brand
driven by purpose

002.
We serve every kind
of skin type, colour
and condition

003.
Skincare should be
effective but also enjoyable.

004.
We don’t want you
to have to choose
between your skincare
routine and paying
your bills.
That’s not fun.

005.
Seeing the glowing results
of your skincare routine
in the mirror is, though.

THE PSA DIFFERENCE

We are CLEAN EFFECTIVE. Our reason for being will always be to create products that deliver results you can see and feel. So, you’ll only find clinically proven actives in optimal concentrations without any potential irritants.

WE DON’T FOLLOW TRENDS,

REST IN PEACE TO

PSA PRECHECK™

Clarity is important, and we’re not just talking about clear skin. We’re all about transparency, inside and out, and your glow goals can only be as good as the ingredients you use to achieve them. Clean beauty is important to us—by which we mean, no harmful or potentially irritating additives in any of our formulas. That’s why you won’t find any of these common triggers and irritants in our products:

Silicones
Sulfates
Drying
Alcohol
Mineral
Oil
Chemical
Screens
Synthetic
Dyes
Synthetic
Fragrances
Essential
Oils

There’s a reason it’s called a routine—you can’t get a whole new face overnight,

SORRY.
You gotta keep at it.

Your skincare journey is personal to you and we’re with you for the ups and the downs. Sometimes things may get worse before they get better. Luckily, we did the heavy lifting for you, making sure that our products could keep up with your lifestyle so you don’t have to slow down for skincare if you don’t want to.

ITGETSBETTER

THE ‘A’ VALUES

PSA:
WE ARE
ALLIES OF
THE PLANET.

Just like our friends Allies of Skin, we’re fully committed to sustainability.

All your PSA empties are fully
recyclable.

All our boxes and shippers
are printed with 100%
recycled paper and soy-based ink.

The packaging materials for
our pouches are 100% OXO-Biodegradable.

We only work with SGS and FSC-Certified vendors and never use virgin forest materials.

CRUELTY-
FREE

PSA is cruelty-free and PETA-
certified. That means
absolutely no testing on
animals, unless you count
smart humans like you.

PSA: WE ARE
ALLIES FOR
LIFE

Allies isn’t just a word in our brand name, it’s a big part of our identity. We’re a brand that’s proudly LGBTQIA+ owned and operated, and we like to treat every day like Pride, celebrating the unique and expressive identities of every person regardless of gender or sexual identity. As a skincare brand, we know how important it is to be comfortable in your own skin — so we’ve got you covered outside and within.